To promote and showcase the power of the Toyota Tundra, we created a super-strong coffee inspired by the Tundra’s horsepower to support those early-rising World Cup soccer fans, since the games were mostly very early in the morning here in the US. This 360 social media-led campaign included efforts such as influencer partnerships, social media and digital initiatives, events & promotions and guerrilla marketing. The campaign was recognized at various award festivals, including the Effies and ANA, among others.

Case Study:

SOCIAL Media:

Events:

P.R. Around The Campaign

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