If you have fun when you are in the set producing your work, that is a good sign that you’re cooking something good. This campaign is a good example of that. We had a courageous client that allowed us to do something that involved challenging steps like checking the concept against a couple of lawyers. After having the lawyers blessing and surviving the usual haters in the focus groups, we end up doing this campaign that was recognized at international award festivals such as Cannes Lions among many others.

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