One of the most viral campaigns in the US Hispanic Marketing history. I was interview on CNN, Telemundo, NBC, ABC, CBS and Univision to give more details about the idea behind the campaign. Celebrities and Influencers such as: Ashton Kutcher, George Takei, Eva Longoria, Jorge Ramos, among many others; liked, shared, and supported the campaign. Even former President of Mexico, Vicente Fox wrote tweets supporting and promoting the campaign.

Case Study

P.R. Around The Campaign



National And Local TV New Interviews

Social Media

International Celebrities and Influencers such as: Ashton Kutcher, George Takei, Eva Longoria among many others; supported the campaign.


International politicians such as former President of Mexico, Vicente Fox got involved with the campaign, too.

The Online Store

People could buy their customized t-shirt to supported the cause and donate to CHIRLA.

We sold hundred and hundred of t-shirts.

And people asked for more. So, we also sold coffee mugs to keep increasing donations to CHIRLA..

People proudly posed with their t-shirts on their Social Media channels.

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