Life moves swiftly. You blink, and suddenly years pass by. In this brief radio ad, we wanted to highlight that the Lexus IS can go from 0 to 60 in just 6.6 seconds. So, we condensed someone’s entire life into just 6.6 seconds. In that short span, we summarize from the moment of birth to the age of 60. The message is clear: life goes fast, be faster with the Lexus IS. This concise radio ad was a winner at The One Show Awards.

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